Hello~~ This is JIRO~^^ On the 8th, I attended the 2026 Global Festival Attractiveness Index Conference hosted by Yanolja Research. This conference was held in the International Conference Room on the 9th floor of the Seoul Global Center, and the atmosphere was filled with enthusiasm, to the point where all the seats were completely filled. It is said that this study conducted a survey targeting 1,436 global festivals. Then, specifically, in what way was the survey conducted?? The survey method was conducted by collecting and analyzing positive/negative buzz volumes by festival keywords and buzz volumes by language across various communities such as YouTube, Facebook, Instagram, Reddit, and X (Twitter). In the case of languages, due to access restrictions on Chinese SNS data, 14 languages with a large number of users and suitable for analysis, such as English, Spanish, Arabic, and Japanese, were selected, excluding Chinese. So, what were the results??