JIRO Local, Now

 Hello~~ This is JIRO. The May 2026 edition of JIRO Letter featuring Yeongdeok County has been released! With this issue, JIRO Letter has already reached its 5th edition. Thank you always for your continued support and for following JIRO Letter. In this issue, we explore the story of the famous Yeongdeok snow crab loved by King Taejo Wang Geon, local legends surrounding snow crabs, and stories of local businesses that bring Yeongdeok’s charm to life. Now, let’s dive right in~~ The following story is recorded in Yangchonjip, written by Gwon Geun: “When Taejo of Goryeo (Wang Geon) fought against Gyeon Hwon’s forces near Hahoe Village in Andong, he achieved victory with the help of the Yeonghae Park family in Andong. As a gesture of gratitude, Wang Geon later visited Yeongdeok and ate snow crab with them in Chayu Village, where he was deeply impressed by its taste.” From that point on, Yeongdeok snow crab is said to have become a delicacy offered to the king. Although this is not a s...

Hello from JIRO! Today, we’re excited to share the March issue of the JIRO Letter, featuring Gurye County in Jeollanam-do. In an earlier post, we introduced spring in Gurye, when the cornelian cherry blossoms come into bloom. This new issue explores the story in greater detail, so we hope you’ll take a look. JIRO Letter March Issue: Discover Spring in Gurye, Jeollanam-do Spring in Korea? Make it Gurye. Gurye County is one of the first places in Korea where you can  truly feel the arrival of spring. This is because Gurye has the largest number of cornelian cherry trees in the country. Their yellow blossoms bloom earlier than cherry blossoms, quietly announcing the beginning of spring. By mid-March, the entire village is painted yellow with blooming cornelian cherry flowers. It is also the time when the Cornelian Cherry Blossom Festival takes place. As you immerse yourself in the festival and feel spring with your whole body, you may find yourself filled with yellow excitement. And p...