JIRO Local, Now

Hello, everyone! 👋 Team JIRO is back! Hope you’re all doing well! On August 27, JIRO attended the 2nd Korea Tourism Data Seminar, hosted by the Korea Tourism Organization (KTO). It was an insightful session where we got a clear look at the latest Korean travel trends through real-world data. Curious about what was discussed? Let’s dive right in! ✨ This seminar took place at The Plaza Hotel Seoul. The sessions covered key topics including Korea’s overall tourism trends, strategies to boost regional tourism connected to local airports, and the latest travel patterns. A special highlight was a guest lecture titled "Revitalizing Regional Tourism Through K-Dramas," presented by Sang-won Yoo, Vice President of Studio Dragon (the powerhouse production company behind numerous hit K-dramas).

 Hello~~ This is JIRO. The May 2026 edition of JIRO Letter featuring Yeongdeok County has been released! With this issue, JIRO Letter has already reached its 5th edition. Thank you always for your continued support and for following JIRO Letter. In this issue, we explore the story of the famous Yeongdeok snow crab loved by King Taejo Wang Geon, local legends surrounding snow crabs, and stories of local businesses that bring Yeongdeok’s charm to life. Now, let’s dive right in~~ The following story is recorded in Yangchonjip, written by Gwon Geun: “When Taejo of Goryeo (Wang Geon) fought against Gyeon Hwon’s forces near Hahoe Village in Andong, he achieved victory with the help of the Yeonghae Park family in Andong. As a gesture of gratitude, Wang Geon later visited Yeongdeok and ate snow crab with them in Chayu Village, where he was deeply impressed by its taste.” From that point on, Yeongdeok snow crab is said to have become a delicacy offered to the king. Although this is not a s...