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Nonsan, Korea: The City Obsessed with Strawberries (Festival & More)

Nonsan Strawberry Festival in Korea

Hi there! This is JIRO. 

Today, I’m excited to share a story about a city in South Korea that is absolutely obsessed with strawberries: Nonsan. > Just how deep does their love for berries go? Let’s dive right in and find out!


Strawberry Rice Cakes? Even Strawberry Songpyeon! Nonsan, Korea: The City Obsessed with Strawberries.
Strawberry Rice Cakes? Even Strawberry Songpyeon!
Nonsan, Korea: The City Obsessed with Strawberries.

28,535 tons of strawberries! Nonsan produces 17.7% of all strawberries in South Korea.
28,535 tons of strawberries!
Nonsan produces 17.7% of all strawberries in South Korea. (Based on 2025)

Nonsan Strawberry Research Institute! The Research Institute successfully developed domestic varieties, boosting Korea’s strawberry independence from 10% to 96.3% since the early 2000s.
Nonsan Strawberry Research Institute!

The Research Institute successfully developed
domestic varieties, boosting Korea’s strawberry independence
from 10% to 96.3% since the early 2000s.

Perfect climate conditions!! Nonsan, Chungnam: The Perfect Cradle for Berries. Fertile soil and golden sunlight make every strawberry sweet. The season starts in December, thanks to the mild winter climate!
Perfect climate conditions!!

Nonsan, Chungnam: The Perfect Cradle for Berries.
Fertile soil and golden sunlight make every strawberry sweet.
The season starts in December, thanks to the mild winter climate!

How deep is Nonsan’s love for strawberries? Unique strawberry treats are just the beginning!
How deep is Nonsan’s love for strawberries?
Unique strawberry treats are just the beginning!

Strawberry Bar Rice Cake (Garaetteok), Strawberry Half-moon Rice Cake (Songpyeon), Authentic Korean Rice Cakes Infused with Fresh Strawberries.

Nonsan Strawberry Festival in full swing until 03.29 (Sun)! Enjoy the 28th Nonsan Strawberry Festival! And get ready for the World Strawberry Expo next year!
Nonsan Strawberry Festival in full swing until 03.29 (Sun)!

Enjoy the 28th Nonsan Strawberry Festival!
And get ready for the World Strawberry Expo next year!

Craving Strawberries? Let’s head to Nonsan!
Craving Strawberries? Let’s head to Nonsan!

Image Credits: Chungcheongnam-do, Korea Copyright Commission
References: Chungcheongnam-do "Tongtong Chungnam" Travel Series

How did you like the story of Nonsan, the true strawberry capital of South Korea? 

With the World Strawberry Expo coming next year, it’s the perfect time to start planning your visit!

I’ll be back soon with more exciting local stories from Korea. Have a wonderful day! — JIRO

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Location: 대한민국 충청남도 논산시

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